GROTTO x Amber Liu: On the road to 「HOME」

(GROTTO Brand Ambassador-Amber Liu)

On the occasion of CNY, GROTTO proudly launches its 2025 New Year special campaign- "Homecoming Trilogy" and officially announces international musician Amber Liu as the new brand ambassador.As a luxury leather goods brand integrating tradition and modernity, GROTTO will join hands with brand ambassador Amber Liu to output the understanding of "home" by taking "homecoming" as the starting point, linking her personal growth experience and the brand's own core, and conveying the brand's unique emotional temperature and the brand's unique emotional temperature and the brand's unique emotional temperature.We will work together with brand ambassador Amber Liu to link her personal growth experience and the brand's own core to jointly export the understanding of "home" and convey the brand's unique emotional temperature and cultural heritage.

(GROTTO Brand Ambassador-Amber Liu)

Ambe Liur's undefined personality, cross-boundary and diversified artistic expression, and sincere and firm attitude, and the spirit of self-exploration that she conveys are exactly in line with GROTTO's brand philosophy of "Born for Freedom".Her journey home is a look back at her heart and a tribute to herself, and GROTTO will accompany Amber Liu on her journey home, listening to her warm memories of Chinese New Year and tracing the soft memories of home deep inside her heart.

(GROTTO Brand Ambassador-Amber Liu)

With the sound of the new year, GROTTO joins hands with brand ambassador Amber Liu to present the 2025CNY advertising campaign "Homeward Echoes", interpreting a variety of Chinese New Year handbags, interpreting the freedom of style on the way back home.The 2Moon Hobo combines the curvature of the sinusoidal moon and the double moon compartment structure, skillfully balancing practicality and unique aesthetics. The Toast Bag and Soft Carry Bag are made of soft vintage leather, outlining a casual silhouette and displaying a loose and slightly wild design aesthetic.

(GROTTO R66 BAG)

With the concept of "Born for Freedom", GROTTO is going back to its original heart by embarking on the journey home and tracing the way back to the past; in the new year, GROTTO will start a journey of warmth and hope together.