Brand Story

introduction

Huang Boqing

Huang Boqing

founder

"To transcend time, to convey timeless charm, I remind myself to be pure and curious about the world."

— Huang Boqing

Huang Boqing, the founder of GROTTO, was born in Xiamen, Fujian, who studied design-related knowledge at 

Central Saint Martins College of Art in London with Karman Sarwar. The growing environment in the East and the

learning experience in the West make him pay attention to the balance between the simplicity of the East and the 

liberalism of the West in his designs.


He calls himself "HuangHuhu", free but not loose. He enjoy traveling and wandering without boundaries, which 

allows him to draw inspiration from multiculturalism. Such as hippie culture, ancient Egyptian cat god culture, 

American road culture and so on. Through his understanding, these spiritual connotations are often integrated 

into the handbags designed by GROTTO. "BORN FOR FREEDOM" is not only the founder's own value concept of 

travel and life, but also the value and potential of GROTTO's design change and growth.


brand history

  • 2001

    GROTTO was founded to create leather goods with traditional craftsmanship.

  • 2010

    GROTTO opens its first store in mainland China
    Collaboration with artist Gao Hong on "A hand-drawn text about backpacking and traveling" exhibition

  • 2017

    GROTTO was invited to participate in China International Fashion Week

  • 2018

    BLACK STONE Series
    GROTTO was invited to participate in ART IN BERLIN Art Week

  • 2019

    BASTET Collection participated in the "Cat Planet" Art Exhibition in Berlin

  • 2021

    GROTTO 20th Anniversary
    Monogram Since 2001 Collection
    GROTTO | ANDY WARHOL co-branding Collection
    GROTTO | Pokémon co-branding Collection
    SS22 Shanghai Fashion Week
    Collaboration with Asia International Contemporary Art Invitational Exhibition

  • 2022

    GROTTO Water Ripple Arrow Logo Upgrade
    Denim Collection
    GROTTO co-branded with Juliette Has A Gun and launched the "All or Nothing" Tanabata Limited Edition

  • 2023

    GROTTO's first store opening in Beijing
    Colorful STONE series
    Added 8 new offline stores
    COLLAR BAG launched
    MESS BAG launched
    GROTTO announced its first spokesperson, Victor Ma.
    GROTTO | Coca-Cola Co-branded Collection
    GROTTO × Basquiat Artist Co-branded Collection

brand video

GROTTO in Berlin

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GROTTO

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GROTTO

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